This year the decorative lighting market simply does not have division the pale busy season. Has been at the lonely condition. The profession irritable glossary “LED” did not see optimistically, reporter when visits Shenzhen market discovered that many exclusive agency not on LED product, but some brand's LED product is also at difficultly to sell the condition.
However, the holoscopic entire LED illumination industry, also truly is at the investment boom at present, the market cold condition, LED chip giant cree has not maintained the good development momentum, recently several quarter negative growths and loss,illumination achieves
also let Cree Corporation fully suffer the censure. At present, the branch sharp plan releasing explicit promotion plan, the promotion corporate growth tendency, by wins investor's favor.
But profession giant Phillips also receives the economic recession recovery speed to be inferior to the influence which the company anticipated as well as the property decreases, in the second quarter the Phillips Illumination Department property decreases 530,000,000 euros.
May spy on the market warm drop from two big giant's operation situations, Shenzhen market have not been able to escape. Zhujiang Delta is our country LED industry place of origin, its movement is representing our country LED industrial development tendency and the trend. But Shenzhen is one of our country earliest LED industry areas, at present is engaged in the LED technology and the product research, the development, the production and the application enterprise approximately reaches more than 2000, the majority belongs to the LED seal and the application area of technology, take Shenzhen as the main item, Guangdong's seal output approximately composes the nation 70%, approximately composes the world 50%.
However, Shenzhen LED Factory, has paid great attention the foreign trade, does not pay great attention the domestic market,the illumination
causes the enterprise popularity to be very low, in addition does not pay great attention the self-propaganda, causes it not to circulate in the domestic market information, the brand image is bad. From this besides some profession giant, other brand's LED illumination product was slightly rarely seen in Shenzhen market also the nothing to wonder.
Moreover, the specialty managed the LED illumination lamps and lanterns' Manufacturing firm already to have several thousand, but in the market terminal, the specialty was engaged in the LED product management the business was actually very few, the LED exclusive agency was also rarer in the market.
This also has in Shenzhen market manifests, reporter sells the field in some to see that manages the LED product the shop front to present not standard, the non-unification, the non-standard image and the operation mechanism, many brands huddle together place, for consumer comparatively image in disorder. In addition the traditional lamps and lanterns technique content is low, leads buying the product function, the characteristic, the application method and so on clear perspicuity to transmit very easily for the consumer.
But as a result of LED the product particularity, at present, many factory bosses, the clerk to LED the related technology, the product characteristic is at the condition which smatters, let alone to the business, led buying to carry on corresponding training, caused to lead buying also appears very awkward facing consumer's inquiry, certainly the sales volume was unable to promote.industry accumulative The tertiary pressure causes Yuncheng murky Took the lead since last April Beijing to start and in the national 43 cities have implemented the housing to limit purchases immediately make, the related urban real estate market “is limited” obviously. Looking from the first half of this year, the housing, regardless of being the forward delivery housing or the present room, the turnover largely shrinks.
The real estate new deal command has Fang Zhe the property reduction, creates the rent rise; Non-Fang Zheshou pays the proportion to enhance, the interest rate increases, temporarily has like this attacked the real estate sale, and affects a succession of the downstream lives at the building materials class industry, the illumination profession is not exceptional. Shenzhen each big building materials market passenger capacity on sharp decline, and after this kind of rigid buying homes demand presents the fault, this kind of present situation will continue to maintain period of time.
The real estate industry with lives at industry is always inherits, is closely linked, therefore, “limits purchases the command” releasing, not only has the influence to the real estate industry, also to lives at industry has the influence. If “limits purchases the command” to be able to make the actual progress, the real estate industry development definitely will be restricted, that will live at the profession also definitely to be under the impact, such, lived at the product the sales situation to be unoptimistic. But in lives at industry middle, the illumination industry will receive its influence.
But “new country eight” are only the business nightmare's starts, in March, because upstream luminous powder price's rising suddenly, conserves energy the lamp private costs to increase, the major part energy conservation lamp enterprise has carried on 10%-30% price upwards.