First, before constructing the website the market analysis 1st, the related profession's market is what kind, what characteristic does the market have, whether can develop the corporate business on the Internet. 2nd, the market main competitor analyzes, competitor surfer situation and website plan, function. 3rd, the company own condition analysis, the company profile, can the market superiority, which competitive powers promote using the website, constructs the website ability (expense, technology, manpower and so on).
Second, constructs the website goal and the functional localization 1st, why can establish the website, is to set up the enterprise image, the propaganda product,generation website
carries on the electronic commerce, establishes the professional website? Is enterprise's primary need or market development extending? 2nd, conformity company resources, definite website function. According to the company needs with the plan, the definite website function type:
Enterprise-type website, application website, commercial website (profession website), electronic commerce website; The enterprise website divides into the enterprise image, the product propaganda, on-line marketing, the customer service, electronic commerce and so on. 3rd, must serve the purpose according to the website, definite website function. 4th, enterprise intranet (Intranet) construction situation and website extendibility.
Fourth, the website content and realizes the way
1st, determines the website according to the website goal the structure guidance. Generally the enterprise-type website should include: The company said that the business movement, the product introduction, the customer service, the contact method,service companies
the online message and so on basic content. More contents for example: The frequently asked questions, the marketing network, solicit the best-qualified workers accept gentleman, online forum, English edition and so on. 2nd, determines the website conformity function according to the website goal and the content. Like FLASH guidance page, member systematic, on-line shopping systematic, online payment, questionnaire survey system, information search referral system, current capacity statistics system and so on.
3rd, determines the website in the structure guidance each channel sub-column. If the company introduces may include: President delivers a speech, the development process, the enterprise culture, the core superiority, the production base, the technical research and development, the partner, the main customer, the customer appraisal and so on; The customer service may include: Service hot line,service provider service objective, service items and so on.
4th, determined that the website content realizes the way. If product center use dynamic routine database or static page; The marketing network is selects the tabulation method or the map demonstration.